Adam Sykut

Coca-Cola

I See Coke

A brand activation that turned more than 100 years of Coca-Cola placements across popular movies and television shows into actual Cokes in consumers’ hands.

Tactic: Integrated Campaign

Alexa Interaction

Thumbnail of I See Coke campaign board Thumbnail of I See Coke Alexa replies 1 Thumbnail of I See Coke Alexa replies 2

Posters

Thumbnail of I See Coke poster 1 Thumbnail of I See Coke poster 2 Thumbnail of I See Coke poster 3 Thumbnail of I See Coke poster 4 Thumbnail of I See Coke poster 5 Thumbnail of I See Coke poster 6

Awards & Recognition

  • • Cannes Lions, Silver
  • • New York Festivals, Gold
  • • New York Festivals, Silver x3
  • • London International Awards, Silver
  • • London International Awards, Bronze
  • • Dubai Lynx, Grand Prix x3
  • • Dubai Lynx, Bronze x4
  • • Clio Awards, Silver
  • • Clio Awards, Bronze x3
  • • One Show, Gold
  • • One Show, Bronze x3